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Leadership coach Dr. Juana wearing a blue shirt.

A leadership strategist, coach, and speaker 

The Thread That Connects It All

Over the years, I’ve noticed a common thread. Leaders want to be more thoughtful in how they show up—for their teams, their communities, and themselves. But with so many demands, it’s hard to find the space or support to figure out how.

That’s what led me to this work. I help people step back, reflect, and rethink what leadership can look like. Sometimes that happens in a team workshop. Sometimes it’s a quiet, one-on-one conversation. No matter the setting, my goal is to help you lead with intention, confidence, and care.

"Adversity is the truest measure of one's character."

"Be the light."

"True leadership begins within."

"Every encounter is an opportunity to change someone's life for the better."

A Life of Purposeful Leadership

My leadership journey began in the U.S. Marine Corps, where I learned how to lead with discipline, humility, and heart. Since then, I’ve worked across public, private, nonprofit, and corporate sectors—always focused on building people-first cultures.

As a first-generation immigrant, a veteran, and a lifelong learner, I bring a wide lens to every conversation. Leadership isn’t about power or position. It’s about building trust, staying grounded, and having the courage to grow.

APPROACH

Every engagement is built on trust, reflection, and real partnership.

Dr. Juana’s workspace with a white coffee mug, notebook, and plant on a wooden table.

Grounded in care

I create space for honest reflection, calm conversation, and meaningful growth. Clients often tell me they feel seen, heard, and never rushed. My role is to support—not to push—so you can move at a pace that feels right.

Clarity with purpose

We get clear on what matters most and stay focused on it. Whether you’re leading others or reimagining your own path, I help you move forward with direction and intention.

Focused on real change

This work is about more than insight—it’s about lasting change. Together, we name what’s working, shift what’s not, and build practical strategies that align with your values.

Let’s Build What’s Next, Together

Your leadership journey doesn’t have to be a solo one.

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